There has been much wrist action of late over here at Kut Towers. Here is a little taster from our Smorgasbord. All feedback most appreciated. Bon appetit.
To download click here: Kut Smorgasbord
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A small up and coming punk band ‘The Swallows’ approached us a while back to create a music video for them. After getting away from the well trod ’skate’ punk look and feel (you know the one’s – empty swimming pools, semi-naked teenage groupies and tattoos) we came up with the idea of telling the story of this sensitive vagrant who has had enough of city living. He wakes up one day and decides to change it all.
A full 360′in-house production. Everything from locations to editing. Definitely one of the most well-traveled shopping trolleys ever.
Big thanks to Brad Bird, Mikey Blackburn and Kari Frette for all their help.
For the last couple of months, our brand strategist has been facilitating a group of KPMG’s Partners to help them create ideas that will enable KPMG to attract and retain staff. This process came to a head in Madrid where they had the opportunity to present their ideas to the Executive Board.
We created an event for them to do this. Except instead of just being presented the ideas ala PowerPoint presentation, the Board was able to experience them as if they were real, (this included old telephones and suitcases filled with money). If you click on the link below you can download the full case study.
You may or may not know this, but everyone at Kut Comm are avid bike riders. However, Elin our Senior Project Manager has snatched the yellow jersey. Recently she’s been supporting Ben Ayers, the founder, to create and maintain the new social networking site for cyclists – http://meandmybicycle.ning.com/ It’s been live since late October and it’s growing like the clappers. Don’t forget to take a peek at the forum created by Elin about one of her passions – The (K)night Riders. It’s all about night riding. And good thing she loves it with the long nights coming storming in. Also – take a look at the group: Team Raoul – it’s Kut Comm and friends mountain biking group.
And you thought we were a bunch of unhealthy, chain-smoking creative types – pah!
We’ve just completed a project for Health Partner International (HPI) to help them get the most out of their web agency.
Health Partners International is a global health development company that works in developing nations to help them build health infrastructures.
We worked with them to research what was in the minds of their key stakeholders who are scattered around the world. This took the form of a virtual workshop that explored stimuli while asking probing questions.
From the results, we were able to formulate a story that highlighted the most exceptional parts of HPI and aligned the stakeholders’ vision. This story was then brought to life in an inspirational strategic document that briefed their web agency from a creative, a communication and a brand perspective.
Hopefully, for the sake of my BA Miles, we’ll get to conduct the research in person next time. Ah well.
Over the last couple of months, we’ve been hard at work refreshing Interaction’s brand identity and website.
Interaction is a global culture change agency that works with some major players like Tesco, The Mandela Rhodes Foundation and HBOS to name a few. (Needless to say – they’re really, really good!)
We created a brand identity for them based on the insight that there are four types of people in the world: Light My Fire people; Bottom Line it people; Show Me How people and Make It Personal people. The brand identity and website panders to each of these people needs by communicating to them in a way they’d like.
If you click on the link below you can download the full case study.
If you’d like to see the website, visit www.interactionuk.com – and don’t forget to click on The Big Interaction to see an animation we just completed for them too.
We’ve just completed a fascinating project for KPMG in collaboration with The Mind At Work.
The project’s aim was to help KPMG attract fresh talent. This resulted in the development of a two-day workshop delivered by our brand strategist Laurence Coen. The workshop included teaching a senior KPMG team to sing, shows by performance artists and even a talk by an animal behaviourist that looked into animals’ mating rituals.
In our part of the project, we were briefed to capture the opinions of the business consultant marketplace. This was to focus on where people would most like to work and why they chose certain jobs over others.
As always, we turned things on their head and delved incredibly deeply into why young people have an aversion to working at the Big Four. This approach resulted in the board having to take on some hard facts, but also being blessed with some incredible insights.
The workshop has just happened and the feedback we’ve received so far includes: “Drop dead awesome. Surpassed my wildest expectations in terms of their impact.”
Not bad – but we’re looking forward to seeing the effect it has in shaping the rest of the project.
We’ve just finished a brand identity for The Alchemy System – a start-up from the same man that bought you the innovation company ?What if!
The Alchemy System does leadership training on a supercharged level. It teaches leaders to pay attention to the ‘space’ they create within their company. By doing this they facilitate their staff to fulfil every drop of their potential. In short, it teaches you to create the space for magical results to happen.
The new brand identity is already out there. It’s just made its first appearance on an EDM we developed to generate leads to fill next year’s courses. And what a success that EDM has already been – it generated a whopping 50% response rate!
If you click on the link below you can download the full case study.
