You are currently browsing the monthly archive for October 2007.
Over the last couple of months, we’ve been hard at work refreshing Interaction’s brand identity and website.
Interaction is a global culture change agency that works with some major players like Tesco, The Mandela Rhodes Foundation and HBOS to name a few. (Needless to say – they’re really, really good!)
We created a brand identity for them based on the insight that there are four types of people in the world: Light My Fire people; Bottom Line it people; Show Me How people and Make It Personal people. The brand identity and website panders to each of these people needs by communicating to them in a way they’d like.
If you click on the link below you can download the full case study.
If you’d like to see the website, visit www.interactionuk.com – and don’t forget to click on The Big Interaction to see an animation we just completed for them too.
We’ve just completed a fascinating project for KPMG in collaboration with The Mind At Work.
The project’s aim was to help KPMG attract fresh talent. This resulted in the development of a two-day workshop delivered by our brand strategist Laurence Coen. The workshop included teaching a senior KPMG team to sing, shows by performance artists and even a talk by an animal behaviourist that looked into animals’ mating rituals.
In our part of the project, we were briefed to capture the opinions of the business consultant marketplace. This was to focus on where people would most like to work and why they chose certain jobs over others.
As always, we turned things on their head and delved incredibly deeply into why young people have an aversion to working at the Big Four. This approach resulted in the board having to take on some hard facts, but also being blessed with some incredible insights.
The workshop has just happened and the feedback we’ve received so far includes: “Drop dead awesome. Surpassed my wildest expectations in terms of their impact.”
Not bad – but we’re looking forward to seeing the effect it has in shaping the rest of the project.
We’ve just finished a brand identity for The Alchemy System – a start-up from the same man that bought you the innovation company ?What if!
The Alchemy System does leadership training on a supercharged level. It teaches leaders to pay attention to the ‘space’ they create within their company. By doing this they facilitate their staff to fulfil every drop of their potential. In short, it teaches you to create the space for magical results to happen.
The new brand identity is already out there. It’s just made its first appearance on an EDM we developed to generate leads to fill next year’s courses. And what a success that EDM has already been – it generated a whopping 50% response rate!
If you click on the link below you can download the full case study.
