Over the last couple of months, we’ve been hard at work refreshing Interaction’s brand identity and website.

Interaction is a global culture change agency that works with some major players like Tesco, The Mandela Rhodes Foundation and HBOS to name a few. (Needless to say – they’re really, really good!)

We created a brand identity for them based on the insight that there are four types of people in the world: Light My Fire people; Bottom Line it people; Show Me How people and Make It Personal people. The brand identity and website panders to each of these people needs by communicating to them in a way they’d like.

If you click on the link below you can download the full case study.

Interaction UK Brand Refresh

If you’d like to see the website, visit www.interactionuk.com – and don’t forget to click on The Big Interaction to see an animation we just completed for them too.