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You may or may not know this, but everyone at Kut Comm are avid bike riders. However, Elin our Senior Project Manager has snatched the yellow jersey. Recently she’s been supporting Ben Ayers, the founder, to create and maintain the new social networking site for cyclists – http://meandmybicycle.ning.com/ It’s been live since late October and it’s growing like the clappers. Don’t forget to take a peek at the forum created by Elin about one of her passions – The (K)night Riders. It’s all about night riding. And good thing she loves it with the long nights coming storming in. Also – take a look at the group: Team Raoul – it’s Kut Comm and friends mountain biking group.
And you thought we were a bunch of unhealthy, chain-smoking creative types – pah!
Over the last couple of months, we’ve been hard at work refreshing Interaction’s brand identity and website.
Interaction is a global culture change agency that works with some major players like Tesco, The Mandela Rhodes Foundation and HBOS to name a few. (Needless to say – they’re really, really good!)
We created a brand identity for them based on the insight that there are four types of people in the world: Light My Fire people; Bottom Line it people; Show Me How people and Make It Personal people. The brand identity and website panders to each of these people needs by communicating to them in a way they’d like.
If you click on the link below you can download the full case study.
If you’d like to see the website, visit www.interactionuk.com – and don’t forget to click on The Big Interaction to see an animation we just completed for them too.
