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For the last couple of months, our brand strategist has been facilitating a group of KPMG’s Partners to help them create ideas that will enable KPMG to attract and retain staff. This process came to a head in Madrid where they had the opportunity to present their ideas to the Executive Board.
We created an event for them to do this. Except instead of just being presented the ideas ala PowerPoint presentation, the Board was able to experience them as if they were real, (this included old telephones and suitcases filled with money). If you click on the link below you can download the full case study.
We’ve just completed a project for Health Partner International (HPI) to help them get the most out of their web agency.
Health Partners International is a global health development company that works in developing nations to help them build health infrastructures.
We worked with them to research what was in the minds of their key stakeholders who are scattered around the world. This took the form of a virtual workshop that explored stimuli while asking probing questions.
From the results, we were able to formulate a story that highlighted the most exceptional parts of HPI and aligned the stakeholders’ vision. This story was then brought to life in an inspirational strategic document that briefed their web agency from a creative, a communication and a brand perspective.
Hopefully, for the sake of my BA Miles, we’ll get to conduct the research in person next time. Ah well.
